WIPEX & Aupal Deepen Cooperation on Household Microfiber Cloths

Lyon, France – WIPEX, a professional manufacturer of high-performance household microfiber cleaning cloths, has completed a strategic onsite visit to its long-term French partner Aupal, aiming to deepen joint R&D, upgrade product performance, and expand cooperation in the European home care market. The high-level meeting took place at Aupal’s headquarters, celebrating more than seven years of stable and trustworthy collaboration and kicking off a new phase of customized innovation for premium household microfiber cloth solutions.

Since establishing official cooperation in early 2019, WIPEX has served as the exclusive and reliable manufacturing partner for Aupal’s premium microfiber cleaning cloth product line. Rooted in the French consumer market, Aupal focuses on high-standard household cleaning experiences, specializing in streak-free, scratch-free microfiber cloths for glass, stainless steel, ceramic surfaces, kitchen countertops, and electronic screen cleaning. For over seven years, both teams have jointly optimized every product detail — including microfiber blending ratio, fabric gram weight, edge sealing technology, and color fastness — to ensure all finished products fully meet the strict quality requirements of European family households.

During this onsite strategic visit, the WIPEX senior delegation shared the latest fabric technology innovations and sustainable manufacturing upgrades for household cleaning textiles. The newly optimized product technologies include high-absorbency micro-split fiber structures, enhanced dirt-trapping surface designs, and eco-friendly production processes that effectively reduce water and energy consumption. In addition, WIPEX showcased new upgraded product solutions, including silver-ion antimicrobial microfiber cloths and dye-free natural finished cleaning cloths, precisely matching the surging European market demand for skin-friendly, zero-irritation, and sustainable home cleaning products.

The in-depth technical and business discussions achieved fruitful results. Combined with seven years of terminal market feedback and European household cleaning trend data, WIPEX and Aupal jointly defined three core product iteration directions for the new season: ultra-soft microfiber cloths for delicate electronic screen cleaning, odor-resistant microfiber cloths for kitchen heavy-duty cleaning, and high-durability, reusable machine-washable cleaning cloths with extended service life. WIPEX R&D team has officially launched targeted customized development, and the co-developed new-generation household microfiber cloth series is scheduled for official launch in early 2027.

Aupal’s core management and product team highly recognized WIPEX’s stable quality control system, flexible customized manufacturing capabilities, and profound insight into the European home care industry. “This strategic visit further consolidates the trust established between the two brands over seven years. WIPEX is far more than a supplier; it is our core innovation partner for long-term market upgrading and product iteration in France and Europe,” said Aupal’s project leader.

For WIPEX, this strategic France visit marks another solid step in its European market layout. Adhering to customer-centric innovation and long-term collaborative development, WIPEX will continue to empower Aupal with advanced microfiber fabric technology, sustainable production capacity, and professional customized OEM/ODM solutions. Both parties will jointly launch more high-quality, eco-friendly, and user-friendly household microfiber cleaning cloths, bringing efficient and comfortable household cleaning experiences to families across France and the broader European market.